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Inside the Consumer Mind

A Tasty Option


As more convenience store operators up their foodservice game, consumers are taking notice. The 2022 Convenience Store News Realities of the Aisle Study, which surveyed 1,500-plus consumers who shop a c-store at least once a month, showed an increase in the percentage of c-store shoppers who say they’re buying prepared foods in the channel. What’s more, the number of shoppers who reported that they were “extremely satisfied” with their latest c-store prepared food purchase increased significantly compared to a year ago. 

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