Texaco, Wrigley to Go Racing in 2008
CONCORD, N.C. -- Texaco/Havoline will join with Wm. Wrigley Jr. Co. as co-primary sponsors of Juan Pablo Montoya's No. 42 Dodge Charger for the 2008 NASCAR Sprint Cup Series (NSCS), Chip Ganassi Racing with Felix Sabates (CGRFS) announced.
"Juan Pablo's strong international appeal, joined with the deeply rooted tradition of the Texaco and Havoline global brands, gives us a winning combination," said Danny Roden, vice president of North America Marketing for Chevron. "We have already had success in working side-by-side with Wrigley's in 2007, and this experience greatly influenced our decision to share our sponsorship. We anticipate that this new arrangement will only further complement our collective racing program."
Together, the two companies will combine to be on the car every time Montoya takes the track in the No. 42 Dodge in 2008. For every race that Texaco/Havoline is the primary sponsor, Wrigley's will be the associate sponsor on the car, and vice versa. The global brands will each hold the primary role in 18 races next season. In addition, Texaco/Havoline and Wrigley's will look to combine forces wherever possible in order to better promote their associations with Montoya, the No. 42 team and CGRFS.
Texaco/Havoline has a rich heritage in NASCAR, as the company returns in 2008 for their 22nd season as a sponsor. This season, Montoya returned Texaco/Havoline to victory lane in both the NASCAR NEXTEL Cup and NASCAR Busch Series, winning races in Mexico City (Busch) and at Infineon Raceway (Cup). Texaco/Havoline has sponsored the No. 42 CGRFS car since 2003.
"After a successful first season as a team and driver sponsor, we are pleased to continue Wrigley's relationship with CGRFS, excited by the team's commitment to excellence and impressed by Juan Pablo's on-track performance during his rookie year in NASCAR," added Paul Chibe, Wrigley's vice president of U.S. marketing. "We recognize Juan's potential in NASCAR, and this increased role creates more opportunities for fans to interact with some of America's favorite chewing gums brands."
"Juan Pablo's strong international appeal, joined with the deeply rooted tradition of the Texaco and Havoline global brands, gives us a winning combination," said Danny Roden, vice president of North America Marketing for Chevron. "We have already had success in working side-by-side with Wrigley's in 2007, and this experience greatly influenced our decision to share our sponsorship. We anticipate that this new arrangement will only further complement our collective racing program."
Together, the two companies will combine to be on the car every time Montoya takes the track in the No. 42 Dodge in 2008. For every race that Texaco/Havoline is the primary sponsor, Wrigley's will be the associate sponsor on the car, and vice versa. The global brands will each hold the primary role in 18 races next season. In addition, Texaco/Havoline and Wrigley's will look to combine forces wherever possible in order to better promote their associations with Montoya, the No. 42 team and CGRFS.
Texaco/Havoline has a rich heritage in NASCAR, as the company returns in 2008 for their 22nd season as a sponsor. This season, Montoya returned Texaco/Havoline to victory lane in both the NASCAR NEXTEL Cup and NASCAR Busch Series, winning races in Mexico City (Busch) and at Infineon Raceway (Cup). Texaco/Havoline has sponsored the No. 42 CGRFS car since 2003.
"After a successful first season as a team and driver sponsor, we are pleased to continue Wrigley's relationship with CGRFS, excited by the team's commitment to excellence and impressed by Juan Pablo's on-track performance during his rookie year in NASCAR," added Paul Chibe, Wrigley's vice president of U.S. marketing. "We recognize Juan's potential in NASCAR, and this increased role creates more opportunities for fans to interact with some of America's favorite chewing gums brands."