Town Pump Launches New Digital Marketing Strategy

BUTTE, Mont. -- Privately held convenience store operator Town Pump has signed on as a new client with OpenStore by GasBuddy.

With this new partnership comes a new digital marketing strategy for Town Pump. The strategy will encompass a new website, free mobile apps offering deals and coupons, social media promotions and a variety of contests, according to the companies.

"Town Pump is very excited to parent with OpenStore in the release of our new website for convenience stores and our expansion into the world of mobile apps. We will now have the ability for our customers to find us more easily when they are traveling across the great state of Montana," said Julie Corbin, manager at Town Pump. "Our amenities, gas brands, deli menus, store promotions and special pricing will be available at their fingertips, as well as a means to instantly contact us with questions, concerns and how we are doing at each location."

Town Pump operates 86 c-stores in Montana.

"OpenStore is delighted to collaborate with another c-store that is committed to providing the best technologies to its customers. The possibilities that digital marketing strategies will provide Town Pump will leverage them to a new level of success," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey solution that will support Town Pump's strategies to connect with customers [through] targeted marketing and effective messaging tools."