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TravelCenters Enhances Beverage Program With Javo Iced Coffees

WESTLAKE, Ohio -- TravelCenters of America LLC (TA), a national chain of travel centers across 41 states and Canada, will use Javo Beverage Co.'s iced coffees to enhance its beverage program.

Travel Centers of America -- operating under the TA and Petro Stopping Center brands -- is offering new iced coffee flavors, such as French Vanilla and Mocha Iced Lattes, at most of its 232 company- and franchise-operated locations, Javo reported.

"TA and Petro are important and respected convenience retailers in their marketplace, and we are extremely pleased they are now offering our branded iced coffees and lattes," Javo Chairman and CEO Cody C. Ashwell said in a statement. "We look forward to partnering with the food and beverage team to further expand their beverage business through flavor innovation, value delivery and outstanding store-level execution."

Based in Vista, Calif., Javo offers retailers the opportunity to have specialty beverage programs for hot, on-demand coffee and for specialty dispensed iced coffees and teas like those found in retail coffee shops, but with a format that does not require installing and learning a barista-style operating system. Both product lines feature beverage concentrates in bag-in-box packaging. The iced specialty coffee and tea product lines include 10 unique flavors with concentration levels as high as seven to one, the company stated.

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