TriStar Energy C-stores to Feature In-store Digital Merchandising

CRANSTON, R.I. -- Tri Star Energy LLC of Nashville, Tenn., will install GoGo Cast's high definition Go-Screen's in its 228 company-owned and dealer retail convenience store locations by the end of the third quarter of 2010, the company reported.

"GoGo Cast's digital merchandising program reaches far beyond anything we have seen in this space," Steven Hostetter, CEO at TriStar, said in a released statement. "We look forward to increasing our customers shopping experience and building greater customer loyalty for all our vendors' brands."

GoGo Cast's high definition Go-Screen's will provide TriStar customers with meaningful and informative content while delivering unique customer and location data, the vendor reported. The digital displays reach a captive in-store audience directly at the point-of-purchase.

TriStar customers will view content that enhances the store experience, helps them make purchasing decisions, and have a greater awareness of sale prices and special promotions, while vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising, the vendor stated.