Tyson Report: Foodservice Customers Drawn to Value Offers

SPRINGDALE, Ark. -- Though the economic situation continues to weigh heavily on most consumers, foodservice operators can build business by offering value in a number of ways, according to Tyson Food Service’s newest edition of Tyson’s Insights and Discovery newsletter.

While consumers are still drawn to deals, operators can also offer value in other ways, including filling a particular niche, portion size flexibility and new product offerings, according to the report. "Understanding Today’s Foodservice Consumer," a report produced in collaboration with Technomic, looks at the latest consumer-centric insights into foodservice-related trends.

The newsletter identifies product solutions, recipe concepts and strategies operators can implement to drive traffic. To receive the latest copy of Insights & Discovery, call (800) 248-9766 or visit www.tysonfoodservice.com.