Tyson Teams With 'Joyful Noise' Movie for Holiday Promo

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Tyson Teams With 'Joyful Noise' Movie for Holiday Promo

12/16/2011

SPRINGDALE, Ark. -- Tyson Foods will launch a new holiday promotion around the release of the movie "Joyful Noise," hitting theaters on Jan. 13. The family-oriented promotion will include savings on Tyson Chicken Tenders and a movie tickets giveaway.

Consumers can visit DeliAnytime on Facebook to enter for a chance to win tickets to see "Joyful Noise" in theaters. While on Facebook, consumers can also find out more ways to enjoy and save on Tyson Deli products.

"Retailers have really benefited from Tyson co-promotions with theatrical releases such as 'Joyful Noise,'" explained Eric Le Blanc, senior director, Tyson Deli Marketing. "In fact, these types of partnered programs have a proven track record of improving retailer's sales volume."

"Joyful Noise" is a funny and inspirational story of music, hope, love and renewal, starring Oscar nominees Queen Latifah and Dolly Parton.