United Supermarkets LLC has named Smithfield, Va.-based pork processor Smithfield Foods Inc. and Westlake Village, Calif.-based produce supplier Dole Food Co. as receipients of its first Outstanding Rewards Partner of the Year Award at its second annual partners meeting in Lubbock, Texas, on Aug. 30.
The new award recognizes the retailer's partners who actively participate and engage in the rewards program. Both Smithfield and Dole participate in every facet of United's rewards program, including clubs, bonus points, redeeming point items and targeted offers.
For instance, new club members receive a free Dole salad bag and members also receive $5 off $20 Smithfield purchases. Each brand has seen up to 15 percent redemption rates, which is significantly higher than the 5 percent United sees on average.
The United Family will continue to honor deserving partners with the Outstanding Rewards Partner of the Year Award each year at its vendor meeting.
Lubbock-based United Supermarkets LLC, a subsidiary of Boise, Idaho-based Albertson's LLC, operates 73 stores and 33 fuel center/convenience stores under five banners in West Texas, Dallas-Fort Worth and New Mexico: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express.