U.S. Retailers Learn From Europe Fuel Crisis

The lawsuit filed in U.S. District Court in New York focused only on fountain-dispensed drinks handled by large foodservice distributors who control deliveries to chains of restaurants and theaters.

Much of the fountain segment of the soft drink market had been dominated for years by Coca-Cola, but when Pepsi moved in, Coca-Cola enforced a loyalty policy requiring distributors who supply customers with Coca-Cola products to refuse to handle Pepsi products. PepsiCo, Pepsi-Cola's parent company, sued, saying the loyalty policy amounted to unlawful monopolization and attempted monopolization.

— Jeanne-Michele Vigna
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