Valero Transforms Movie Sweepstakes

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Valero Transforms Movie Sweepstakes

06/13/2014

SAN ANTONIO -- Valero and participating Valero-branded locations are partnering with Paramount Pictures to give away a new 2014 Camaro in the "Rumble with Bumblebee" sweepstakes.

In addition to the grand prize, one first-prize winner will receive a private hometown screening of "Transformers: Age of Extinction," the fourth film in director Michael Bay's global franchise which hits theaters June 27.

"We are excited to partner with such a phenomenal movie, 'Transformers: Age of Extinction,'" said Gary Arthur, senior vice president-wholesale marketing for Valero. "With fans of all ages, Transformers is a great fit for Valero consumers."

Participants can register for the sweepstakes at www.valerosweeps.com and get a chance to instantly win a $10 Valero fuel card. Participants can also play daily for a chance to win a private hometown screening by collecting pieces to build Bumblebee and Optimus Prime Transformers.

Additionally, participants can check in with mobile devices at participating Valero-branded locations to earn 100 bonus entries for the grand prize per week. Registration is also available via mail-in entry. There is no purchase necessary to enter.

"Giving Valero customers an opportunity to win a 2014 Camaro builds great anticipation for the release of the film with fans," said LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures. "Everyone loves Bumblebee -- an iconic, yellow Camaro."

The "Rumble with Bumblebee" sweepstakes will also be featured in Valero's national ad campaign with a TV commercial (seen above) featuring its partnership with "Transformers: Age of Extinction."