the consumer mind
Inside the Consumer Mind

Value Seekers


U.S. households continue to spend, but challenged with less disposable income, consumers are more cognizant of product prices these days and looking for a good value. According to the 2024 Convenience Store News Realities of the Aisle Study, which surveyed 1,500 consumers who shop a c-store at least once a month, 59% of participants said the No. 1 factor that defines “a positive shopping experience” for them is the price of products — up 5 points from a year ago. The survey, fielded at the beginning of this year, also revealed:


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