VIDEO: Tying the Building Blocks of Employee Engagement Together

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VIDEO: Tying the Building Blocks of Employee Engagement Together


ATLANTA — How can your company embrace employee engagement? The answer, according to the North America NACS Council of the Coca-Cola Retailing Research Council (CCRRC), is to embrace the concept of employee engagement as a core value and a 24/7 focus in your business.

In the final segment of the second phase of CCRRC’s ongoing study of employee engagement, University of Dallas Professor Dr. Blake Frank lays out a way to put all the building blocks of employee engagement together into a foundation, in order to grow your business and power up your people.

An important part of the journey involves measuring the current level of engagement in your company and identifying what’s helping vs. what’s limiting your progress toward higher engagement and improved business growth. There are a number of ways you can do this measurement.

This final video presentation by Dr. Frank sets the stage for the third and ultimate phase of this CCRRC research project: a major quantitative report slated to be released in early June that will provide a lot more insights into how convenience store retailers score on employee engagement.

In his four previous video presentations, the professor:

  • Defined employee engagement and provided ways for managers to identify if an employee is engaged or not.
  • Made a persuasive case for how greater employee engagement can generate positive results for so many companies.
  • Introduced the first two building blocks: hiring and corporate culture. 
  • Introduced two more building blocks: job resources and demands.

The video lessons marked the second phase of the CCRRC’s continuing study entitled “Power Up Your People.” The first phase of the study was a six-part video series that spoke to the importance of employee engagement and provided c-store retailers with insights they could use in their own stores.

Click above to watch the fifth and final video lesson from Dr. Blake Frank.