VMR Hits 50K Retail Locations

MIAMI -- VMR Products LLC announced a distribution milestone. Its electronic cigarette products are now available in 50,000 retail locations nationwide.

According to the company, this achievement comes just one year after bringing its flagship online brand, V2, to convenience store locations and represents the fastest growth rate in the industry for an Internet-first brand.

“Within a year, our traditional retail presence, both domestically and abroad, has grown tremendously,” said Andries Verleur, CEO and co-founder of VMR Products. “Our online, and now offline, success is an indication of the value our products and brands deliver to customers, as well as retail partners. We will continue to scale our offerings even further in the months ahead.”

Among the c-store retailers carrying VMR products are 7-Eleven Inc., Sheetz Inc., BP plc, Shell Oil Co., Kangaroo Express, Circle K and Pilot Flying J. VMR expects to be stocked in more than 70,000 locations nationwide by the end of 2014.

Founded in 2009, Miami-based VMR is known for its V2 brand of e-cigarettes. The company has a global presence with manufacturing, distribution and sales in more than 30 countries.