VP Racing Fuels Offers POS Savings to Its Dealers

SAN ANTONIO — VP Racing Fuels Inc. and Allied Brand Capital announced a joint partnership with CBE Inc. to provide significant savings for retailers on the RubyCi, the newest point-of-sale (POS) product offering from VeriFone Inc.

"VeriFone’s RubyCi POS system is EMV-ready and offers cost-effective, end-to-end payment solutions whether you’re a single-island gas station store or a multi-island gas and convenience store,” said Michael Cerminaro, president of Allied Brand Capital, the preferred lending partner of VP Racing Fuels.

Allied Brand Capital’s program requires a one-page loan application, which CBE, one of the largest distributors and installers of VeriFone POS systems in the country, will assess to customize the best solution for retailers.

“ABC’s program with CBE offers substantial discounts on both RubyCi and Commander POS equipment along with financing for up to 100 percent of the cost of the equipment including the site survey, installation and sales tax,” said Cerminaro. “With petroleum retailers facing an October 1, 2015 deadline to be EMV compliant inside their store, this program can go a long way toward helping them meet the requirements.”

Kingston, N.J.-based Allied Brand Capital is a specialty equipment finance company focused on the retail and wholesale petroleum industry.

As part of a retail branding program, gas stations and retailers throughout the United States are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines. San Antonio-based VP Racing Fuels Inc. is celebrating its 40th anniversary this year.