Walgreens Hits the Road to Promote Its Fresh Food Offerings

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Walgreens Hits the Road to Promote Its Fresh Food Offerings

12/11/2012

DEERFIELD, Ill.-- Walgreens is hitting the road to promote its fresh food and refreshment offerings.

The Walgreens "Up Market: Fresh" experience will be brought to consumers via a custom-made, 40-foot bus that will visit various locations across the country and be shared via Twitter @upmarketfresh, according to a report by Mobile Cuisine.

"Several innovations are making Walgreens the first choice for health and daily living throughout neighborhoods nationwide. Our fresh food offerings provide customers with easier access to a greater selection of fresh foods and beverages," said Joe Magnacca, president of daily living products and solutions for the drugstore chain. "The 'Up Market: Fresh' experience is a unique way to showcase our commitment to help people get, stay and live well."

Walgreens' "Up Market: Fresh" tastings will include:

  • Juices — Samples of nutritious, fresh-made juices made from a combination of fresh fruits and vegetables will be available. "Go Green," a blend of cucumber, kale, celery, green apple and lemon, will be a featured juice. Walgreens' 100-percent natural orange juice will also be sampled.
  • Smoothies — The featured smoothie will be Raspberry Dream, which is blended fresh from raspberries, strawberries, bananas and apple cider.
  • Frozen Yogurt — Two premium, low-fat frozen yogurts will be sampled: Triple Chocolate and Tahitian Vanilla. There will be a selection of eight toppings as well.
  • Café — Visitors to the bus can receive free samples of a selection of coffees brewed using the same fresh roasts and barista-quality techniques showcased at Walgreens stores.