Walmart Marketer Joins Multicultural Retail 360 Summit Speaker Lineup
ROSEMONT, Ill. — Regine Moore, Walmart’s director of multicultural marketing, will speak on “Connecting With the Passion Points of African-American and Hispanic Consumers” at the Multicultural Retail 360 Summit, taking place Sept. 26 in Rosemont.
Moore and Debbie Aguiar, executive vice president/managing director of Eventus, will describe recent Walmart sponsorships of the Essence Music Festival and the 17th Annual Latin GRAMMY Awards. These initiatives were designed to appeal to African-American and Hispanic consumers, and to position Walmart as a community leader.
To bring the excitement of these two major properties to the stores, Walmart created unique and interactive retailtainment programs with enhancements and dedicated brand ambassadors.
Moore and Aguiar will describe how these programs were successful in delighting shoppers and creating unique connections with the retailer.
The Multicultural Retail 360 Summit is the retail industry’s premier educational and networking event designed to help retailers and consumer packaged goods companies grow their business with America’s multicultural consumer market. Other sessions at the Summit will feature marketing experts from Nielsen, Walgreens and Albertsons, and several noted consultancies and research firms.
The event is taking place at the Path to Purchase Expo (P2PX). Registration for the summit includes admission to the P2PX exhibits and the Sept. 27 and Sept. 28 P2PX keynote sessions. P2PX is the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers.
For more information, visit www.multiculturalretail360.com/summit.