Wawa Launching Private Label Credit Card

WAWA, Pa. — Wawa Inc. and Citi Retail Services signed a multi-year agreement to launch a private label consumer credit card program for Wawa customers. The credit card will launch Wednesday, with Citi managing and servicing the portfolio of accounts.

“At Wawa, part our commitment to fulfilling lives every day means continually providing the community with value. We do this with quality products, priced competitively, no-surcharge ATMs, and now with our new private label card — the Wawa Credit Card,” said Cathy Pulos, chief people and chief financial officer for Wawa. “This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel. We look forward to launching this venture, making fueling up and checking-out better than ever before.”

The Wawa credit card is the fourth new card relationship Citi has inked since the beginning of 2014.

“Wawa customers will soon have a credit card to call their own,” said Citi Retail Services’ Craig Vallorano, managing director for Business Development and Strategy. “Wawa has a differentiated and growing business with a strong retail brand and loyal customer base. This card program will give Wawa customers a convenient payment option with an enhanced value proposition on fuel purchases. We look forward to working with such an innovative, customer-focused company that, like Citi, has a long history of meeting customers’ changing needs.”

Global bank Citi has approximately 200 million customer accounts and does business in 160 countries.

Wawa Inc. operates more than 700 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.