What’s Hot: 7-Eleven Finds Magic With Snackers

7-Eleven Inc.'s new Magic Bar, introduced in July, is a sweet snack or dessert bar made with a graham cracker crust, chocolate and butterscotch chips, walnuts and shredded coconut.

Consumers surveyed through Datassential SCORES, which tracks six key metrics, indicate the Magic Bar will perform strongly. It scored in the 98th percentile for Branded Purchase Intent. It’s also a customizable item well worth borrowing inspiration for your c-store as it is mobile, flavorful and a good value to customers.

Click below to download the full report analyzing the success of this new menu item.