What's New In The Cold Vault

V8 V-Fusion + Energy

V8 has entered the energy drink category with its new V8 V-Fusion + Energy drinks, a blend of vegetable and fruit juices plus natural green tea meant to refresh and energize. The 50-calorie, single-serving cans each contain 80 milligrams of caffeine plus vitamin B and no added sugar. The 8-ounce cans come in Pomegranate/ Blueberry and Peach/Mango flavors and have a suggested retail price of $3.98 for a six-pack. V8 also debuted its energy shot line in Colorado, Florida and Minnesota.

Campbell Soup Co.

Camden, N.J.

(800) 257-8443


Healthy Sweet Beverages

Developed by a pediatric dentist, Healthy Sweet Beverages are designed to be tasty yet promote good dental health. Flavored by naturally occurring sweeteners, they have no "diet" aftertaste and no added preservatives or artificial sweeteners, flavors or colors, the company said. Each serving has only 10 calories. Fruit Punch and Fruit Punch Splash flavors are available in a 16-ounce bottle for $2.69, or the multi-serve 46-ounce bottle for $5.39.

Healthy Sweet Beverages LLC

Bristol, Conn.



BODYARMOR SuperDrinks are an all-natural, balanced blend of coconut water, antioxidants, vitamins, amino acids and electrolytes aimed at consumers with active lifestyles. The SuperDrinks come in 16-ounce bottles and four flavors: Raspberry Blueberry Goji, Cranberry Citrus, Tropical Mandarin and Strawberry Banana Guava, plus Orange Mango Black & Green Tea and Pomegranate Acai Green Tea. Each flavor has four nutrient-rich proprietary SuperBlends. The suggested retail price is $1.99 to $2.49 per bottle.


(310) 424-5077



HYDRIVE Decaf offers a caffeine-free and taurine-free energy boost to on-the-go consumers through the use of B-Vitamins, D-Ribose and Choline. The non-carbonated beverage is available in Wild Peach and contains only 30 calories in each 15.5-ounce bottle. A QR code on the bottle can be scanned to take consumers to a constantly changing mobile site where they will find fitness trivia, contests, free prizes and product information. HYDRIVE also makes traditional energy drinks in Citrus Burst, Triple Berry, Lemon Lime Rush, Blue Raspberry, Kiwi Strawberry and Grape Fusion flavors.


Rye, N.Y.

(914) 925-9100


Newcastle Limited Edition Ales

Newcastle Brown Ale will distribute four seasonal, limited-edition ales to select markets in 2011. Newcastle Summer Ale is a refreshing, light golden beer with a citrus hop aroma and a dry finish. Newcastle Werewolf is a blood-red fall ale with sweet berry overtones and a bite of bitterness. Newcastle Winter IPA is a zesty, full-bodied, hoppy ale. And Newcastle Founder's Ale is a full-bodied ale with a sweet, dry finish.

Newcastle Brown Ale

White Plains, N.Y.

(877) 522-4577


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