Wild Oats Brings Organic Offerings to Fresh & Easy
EL SEGUNDO, Calif. -- Wild Oats and Fresh & Easy have partnered to introduce several new Wild Oats organic and fresh food products at Fresh & Easy stores across Arizona, California and Nevada.
The new offerings include handmade organic fresh salads, sandwiches, organic milk and eggs. Wild Oats Marketplace Organic adheres to U.S. Department of Agriculture guidelines for organic certification.
Wild Oats is featuring the following lines at Fresh & Easy:
- Wild Oats Organic Milk
- Wild Oats Organic Almond Milk
- Wild Oats Organic Salads
- Wild Oats Organic Sandwiches
- Wild Oats Organic Hummus
- Wild Oats Large Cage Free Eggs
- Wild Oats Original Parfaits
"We are excited about bringing innovative new products to our customers and believe that FRESH is the natural evolution in organic food offerings," said Jim Keyes, CEO of Fresh & Easy, and former CEO of 7-Eleven Inc. "Wild Oats products have been a huge hit and contribute to our mission to make Fresh & Easy the preferred destination for convenient, affordable and high-quality foods."
Fresh & Easy does not have high-fructose corn syrup, added trans fats, artificial colors or flavors in any of its brand products. All Wild Oats brand products available at Fresh & Easy stores are free from 125 ingredients that will not be permitted in the line, including artificial sweeteners, artificial colors, flavors or preservatives, hydrogenated fats, synthetic hormones or antibiotics, the company stated.
"Wild Oats innovation in fresh products at Fresh & Easy is consistent with our mission of making high quality organic products affordable and available under the authentic, much-loved Wild Oats brand. Wild Oats is facilitating the next phase of growth in organic retailing by bringing both scalable savings and innovation in organic fresh products," said Tom Casey, CEO of Wild Oats.
El Segundo-based Fresh & Easy operates 167 stores in Arizona, California and Nevada.