Wilson Farms Adds Fresh n' Ready Bakery
BUFFALO, N.Y. -- In an move to expand its private label brands, Wilson Farms Inc. will add a Fresh n’ Ready Bakery program to 60 of its 194 locations operating under the Wilson Farms, Sugarcreek and Wilson Farms Xpress banners, as a replacement to Krispy Kreme doughnuts products, the company stated.
"The products will compliment our Wilson Farms Gourmet Coffee Program," Wilson Farms category manager, Richard Pajak, said in a statement. "Through this program we will be able to keep up with our customers’ demands for a wider variety and assortment of bakery items."
The Fresh n’ Ready Bakery will offer a variety of fresh-baked products delivered daily, including doughnuts, bagels, giant muffins and doughnut holes, according to the company. Stores carrying the Fresh n’ Ready Bakery will receive fresh-baked products on a daily basis from a commissary located in Cheektowaga, Pajak added.
"This program, combined with our Fresh n’ Ready breakfast program and the Wilson Farms coffee program, will help to create a one-stop shopping experience for our customers and will help them save time and money," Paul Nanula, president and CEO of Wilson Farms, said in a statement. "It’s about creating 100 percent customer satisfaction every time they walk in the door, and this is just one of the many ways Wilson Farms is able to do so."
"The products will compliment our Wilson Farms Gourmet Coffee Program," Wilson Farms category manager, Richard Pajak, said in a statement. "Through this program we will be able to keep up with our customers’ demands for a wider variety and assortment of bakery items."
The Fresh n’ Ready Bakery will offer a variety of fresh-baked products delivered daily, including doughnuts, bagels, giant muffins and doughnut holes, according to the company. Stores carrying the Fresh n’ Ready Bakery will receive fresh-baked products on a daily basis from a commissary located in Cheektowaga, Pajak added.
"This program, combined with our Fresh n’ Ready breakfast program and the Wilson Farms coffee program, will help to create a one-stop shopping experience for our customers and will help them save time and money," Paul Nanula, president and CEO of Wilson Farms, said in a statement. "It’s about creating 100 percent customer satisfaction every time they walk in the door, and this is just one of the many ways Wilson Farms is able to do so."