Winn-Dixie, Shell Expand Fuel Rewards

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Winn-Dixie, Shell Expand Fuel Rewards

07/07/2010

HAMMOND, La. -- Customers who shop at any of Winn-Dixie Stores' 54 New Orleans, Baton Rouge and Lafayette-area stores in Louisiana using the new Customer Reward Card (CRC) will earn fuel savings at participating Shell stations through the fuelperks! Rewards program. This expansion, which began yesterday, is part of the grocer's ongoing partnership with fuelperks! provider Excentus Corp.

For every $50 in qualified purchases customers make using their new CRC at Winn-Dixie stores, they will receive a 5 cents per-gallon fuel savings redeemable at more than 125 Shell stations. Additionally, fuelperks! rewards are stackable, which means the more shoppers spend, the more they earn. For example, if customers spend $100, they earn 10 cents per gallon, if they spend $150, they earn 15 cents per gallon, etc.

As part of the program, the popular Winn-Dixie Customer Reward Card (CRC) was redesigned to include a magnetic strip on the back, similar to a debit or credit card. The new card is required to earn and redeem fuelperks! rewards, according to the grocery chain.

"We invite shoppers to go to their neighborhood Winn-Dixie to sign up for their new Customer Reward Card and begin earning fuelperks! rewards today," Joey Medina, Winn-Dixie's New Orleans region vice president, said in a statement. "Customers in our Jacksonville, Fla., and Panama City, Fla., markets, where we are currently running this program, have already saved more than $4.6 million on gas with fuelperks! rewards, and we are thrilled to bring the same opportunity to all of our loyal shoppers here in the Louisiana area."

Dan Little, Shell North America fuels marketing manager, added: "We are very pleased to launch the fuelperks! Rewards Program at all of the participating Shell stations in Louisiana. With 54 Winn-Dixie stores and more than 125 conveniently located participating Shell stations, it's never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including the premium gasoline, Shell V-Power."