Wrigley Rings in New Year with Eight New Products

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Wrigley Rings in New Year with Eight New Products

The Wm. Wrigley Jr. Co. is launching eight new confectionery products to hit store shelves in January.

"The recent opening of our Global Innovation Center reinforces Wrigley's focus on new product innovation," said Ralph Scozzafava, vice president & managing director, North America and Pacific. "These new items deliver on Wrigley's commitment to provide consumers with innovations that meet their changing tastes and needs."

The eight new products are: New Doublemint Twins Mints, the first extension of the 90-plus-year-old Doublemint brand, in Wintercreme and Mintcreme; Extra Cool Watermelon, the latest flavor addition to Extra gum; Eclipse Cinnamon Inferno and Midnight Cool; Orbit White Wintermint gum; Life Savers Gummies Wild Berry Sours; Creme Savers Tropicals Hard Candy; and Altoids Mango Sours -- a new sour flavor from the leader in Hard Candy

"We have a robust pipeline of innovation across formats, flavors, packaging and new products to exceed these consumer expectations said Martin Schlatter, general manager, United States.

Over the past four years, the contribution from new products has averaged nearly 20 percent of Wrigley's global sales, up significantly from the 5- to 6-percent rate of the 1990's. "There is no doubt that sustainable innovation that adds value is a critical growth driver for our business going forward," Schlatter said.

"What makes Wrigley unique is our focus on ensuring our innovations have staying power in the marketplace."

For more on innovation in the confectionery category, see "The Race to Innovate," in the Jan. 16, 2006 issue of Convenience Store News.