DES MOINES, Iowa — Yesway, the operating brand of BW Gas & Convenience, selected PriceAdvantage software to streamline and automate store-specific fuel pricing strategies for its convenience store portfolio.
“PriceAdvantage will allow us to execute easily a strategic pricing strategy for each store and commodity and will also provide critical real-time performance reports,” said Brian Trout, Yesway’s senior vice president of operations. “We will be able to correlate in-store sales to fuel sales and adjust our strategy accordingly. Ultimately, PriceAdvantage will help us provide a strong ROI [return on investment] to our investors.”
According to PriceAdvantage parent company Skyline Products, Yesway — which already operates more than 40 stores, with a goal to operate 100 by end of 2016 and 600 to 1,000 in the next three to four years — selected its software for its ability to easily integrate with multiple point-of-sale systems, rapid implementation, robust reporting, ease of use, and the ability to change fuel prices remotely using a mobile device.
“Yesway recognizes that in order to launch a competitive brand they need to be strategic about how quickly and accurately they price fuel,” stated Chip Stadjuhar, president and CEO of Skyline Products. “PriceAdvantage will allow Yesway to quickly onboard new stores and centralize their fuel pricing strategy supporting their desire to quickly improve fuel margins and volumes.”
Colorado Springs, Colo.-based PriceAdvantage manufacturers software products intended to help fuel marketers execute their fuel pricing strategies faster and more accurately.
Des Moines-based Yesway is the operating brand for BW Gas & Convenience. BW Gas is a division of Beverly, Mass.-based Brookwood Financial Partners LLC, a private equity investment firm that specializes in acquiring and managing value-add real estate.