Yesway Puts Signature Coffee Blends at Center of 'Joe-Vember' Celebration

DES MOINES, Iowa — "Joe-vember" is returning for another year at Yesway.

The campaign is the convenience store retailer's month-long celebration of its Yesway Signature Blends Coffee. All of Yesway's Signature Blends Coffees — including House Blend, Breakfast Blend and Dark Roast — are made with 100-percent Arabica beans and are brewed fresh. 

To mark the celebration, Yesway is offering customers Buy A Pastry, Get A Free Coffee promotion. Customers can get a free any-size coffee with the purchase of any Yesway pastry. The offer is good throughout November.

"Our customers love our coffee and we are proud to be serving the best tasting coffee around," said Jeff Keune, senior vice president of food service and innovation at Yesway. "Come on in to Yesway, enjoy a pastry, pour yourself a cup of Joe, and savor all of our delicious coffee flavors."

Yesway launched its Signature Blends Coffee during last November's "Joe-vember" celebration. During the month, the c-store retailer offered customers Free Coffee Fridays, where Yesway Rewards members also received a free Maple Breakfast Scrambler Roller Bite, as Convenience Store News previously reported.

Des Moines-based Yesway is the convenience store banner of BW Gas & Convenience and currently operates 150 c-stores in Iowa, Kansas, Missouri, Oklahoma, Texas, South Dakota, Wyoming and Nebraska.