Yoo-Hoo Gets Hip

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Yoo-Hoo Gets Hip

06/19/2001
Yoo-hoo Chocolate Beverage Corp, which markets Yoo-Hoo beverages in three flavors: chocolate, strawberry and chocolate-banana, introduced new limited edition packaging featuring the "Yoo-hoo Crew."

The Yoo-hoo Crew will be featured on new limited edition 11 oz. cans to support Yoo-hoo?s ongoing
sponsorship of the Vans Warped Tour, a summer concert festival that spans 45 shows across the United States.

In conjunction with the Vans Warped Tour sponsorship, Yoo-hoo will be hosting the World?s Laziest Roadie sweepstakes where one lucky winner and two friends will win a three-day trip to Vans Warped Tour 2002. Winners will be treated to a chauffeur, tickets to Vans Warped Tour 2002, catered meals and all the Yoo-hoo they can manage.

"The Yoo-hoo Crew is a caricature of teenagers doing what they do best -- having fun and hanging out with their friends," said Kristin Krumpe, Yoo-hoo's director of marketing. "We know that our consumers will relate to the Crew and will definitely want to be the World?s Laziest Roadie -- who wouldn?t?"