Zig-Zag Cracks Down on Counterfeit Products

NEW YORK — North Atlantic Trading Co. Inc. has struck back at counterfeiters by executing seizure orders on merchants and wholesalers found to be selling counterfeit Zig-Zag cigarette paper products with the help of law firm Venable LLP. The seizure orders are part of the company's zero tolerance strategy against counterfeit goods imported to the United States.

"North Atlantic takes intellectual property infringement seriously and will prosecute known violators to the fullest extent of the law," stated Venable's Marcella Ballard, an intellectual property partner and member of the firm's brand protection group. "We have obtained three successful ex parte seizure orders to conduct successful raids on counterfeiters over the past year and will continue to actively enforce anti-counterfeiting measures against any and all violators."

The company's past efforts against counterfeit Zig-Zag products have resulted in seizure of businesses, significant multi-million-dollar judgments, and criminal liability with federal prison sentences and deportation.

North Atlantic imports and distributes Zig-Zag cigarette paper products in the U.S. and Canada.