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10/23/2020

2020 Best New Products Awards Winner: Salty Snacks/Mixed

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Chex Mix MAX'D Spicy Dill, General Mills

When they say MAX'D, they mean it. General Mills' Chex Mix MAX’D delivers on its promise to shock consumers' senses through both a texture and flavor intensity unlike any other snack. This is a new twist on an old tried-and true favorite. Individually packaged in a 4.25-ounce format, Chex Mix MAX'D is great for on-the-go consumption. Our panel was partial to the Spicy Dill pickle flavor-blasted snack mix.