Throughout 2021, convenience store retailers still recognized the elevated importance of safety and hygiene, while contending with labor shortages, trip erosion and supply chain issues. SEB Professional, which offers bean-to-cup and espresso-based beverage equipment from three brands (WMF, Schaerer and Curtis) worked alongside c-store retailers to navigate these challenges. Its main focus was being a partner that brainstorms new ideas and offers innovation.
Its winning entry cited:
- Successfully taught operators how their coffee program can drive traffic into stores and boost revenue despite an ever-changing environment.
- Introduction of the first bean-to-cup solution from the Curtis brand. The Curtis Genesis is designed for small- to medium-sized convenience store operators to deliver a fresh cup of coffee while reducing waste and labor costs.
- Completion of large-scale rollouts for c-store operators across the U.S., including Casey's, Speedway and Thorntons. Casey's introduced a fresh-brewed bean-to-cup program with the Schaerer brand alongside the launch of its new breakfast menu.
- Played a part in its retailer partners being recognized for their hot beverage programs, such as Circle K being named the Hot Beverages Innovator of the Year in Convenience Store News' 2021 Foodservice Innovators Awards.