2022 Category Captain for Prepared Food: Rich Products Corp.

Over the last year, Rich's continued to invest, innovate and grow its foodservice operations despite the worldwide pandemic. The company developed new ways to serve c-store operators, such as investing in virtual meetings, contributing culinary expertise, developing a website with turnkey solutions, innovating with new products, and offering incentives and rebates. 

Its winning entry cited:

• Investments in video and sound equipment at the company's Innovation Center in Buffalo, N.Y., to enhance communication with retailers and bring culinary ideas to life. 
• Providing c-store operators with a resource to find turnkey solutions with one click by launching the website, richsmarketplace.com. C-store operators are seeking ways to minimize labor and maximize investment, so turnkey programs make it simple for them to identify and implement new product lines.
• Partnering with a national c-store chain to welcome spring 2021 with a flavorful, seasonal cookie that featured the right balance of on-trend flavors, profitability and quality.
• Helping a Northeast chain elevate its frozen beverage program by adding Rich's Mallow topping to create unique frozen beverage and smoothie products.