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7-Eleven Cooks Up New Heartier Fare for Its Fresh Foods Menu

DALLAS -- 7-Eleven Inc. continues its quest to revamp its menu with more fresh foods. The convenience store retailer introduced two new premium sandwiches -- the Steakhouse Roast Beef and the Bistro Deluxe.

The Steakhouse Roast Beef Sandwich is made with sliced roast beef with blue cheese crumble, mayonnaise baby spinach and tomatoes on marble rye bread. The Bistro Deluxe Sandwich includes black forest ham, Genoa salami and Swiss cheese with lettuce and Dijon mustard on Asiago bread. The suggested retail price of each sandwich is $4.29.

During March, consumers who buy a sandwich will receive a free 16-ounce bottled Pepsi drink with purchase.

"Eating on the go or buying food to eat later are trends that are here to stay, but people are less willing to give up quality for convenience, nor should they," said Kelly Buckley, 7-Eleven's vice president of fresh food innovation. "At 7-Eleven, we have broadened our menu appeal for customers who want a premium, deli shop-quality sandwich. The Steakhouse Roast Beef and Bistro Deluxe sandwiches follow current food trends for top-quality ingredients with an unexpected flavor twist."

As CSNews Online previously reported, 7-Eleven announced in December its plans to add fresh and healthy food options to its c-store offerings. To help with its foodservice focus shift, the c-store retailer put together a team of culinary and food science experts to study industry trends and develop new products.

In addition, 7-Eleven designated Friday, Feb. 22 as its first Fabulous Fresh Foods Friday (FFFF).

From 7 a.m. to 7 p.m., selected 7-Eleven stores in Oregon served free samples of its prepared foods, such as Jalapeño Cheddar Sausage, Blueberry Pancake Sausage Roller, Mini Donuts, Turkey and Havarti Sandwiches, Hot Cheese and Pepperoni Pizza, Chicken Chipotle Mini Tacos, and hot beverages such as 7-Eleven’s new Brazilian Dark Roast coffee and Skinny Salted Caramel Mocha cappuccino.

"Ours is a holistic fresh food plan, with the primary goal of building an all-day menu of delicious foods that gives hungry customers what they want morning, noon and night," Buckley stated. "That's what differentiates 7-Eleven from most prepared-food providers. At 7-Eleven, you can get a slice of pizza for breakfast or a breakfast sandwich in the middle of the night and, of course, one of our new sandwiches any time of day."

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