7-Eleven, Monarch Sampling Promotion Underway

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7-Eleven, Monarch Sampling Promotion Underway

08/25/2009
ATLANTA -- More than 100 7-Eleven convenience stores in the Oklahoma City market will participate in a one-day 'free can' sampling promotion this month for Monarch Beverages' CoMotion energy beverage, Monarch stated.

The Aug. 28, promotion will be supported by a customized consumer Web page—www.comotionenergy.com/7-Eleven—where customers can download redemption coupons, along with in-store point-of-sale materials in the 106 participating stores and a promotion schedule with area radio partners KJ 103 and Rock 100.5, according to the company.

The CoMotion beverage was introduced in 2008, and contains antioxidants and adaptogen, Monarch stated. Available in 8.4-ounce cans, the beverage is dragon-fruit flavored.

A similar promotion is scheduled in October at the 7-Eleven locations, according to the vendor. Plans are in development for similar promotions in additional markets, it stated.

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