DALLAS — 7-Eleven Inc. is launching branded coffee for single-serve brewing systems, allowing coffee lovers to have a fresh-brewed cup of 7-Eleven coffee whether they're on the go or at home.
Sold exclusively at participating 7-Eleven stores, the single-serve brew cups are available in an eight-pack for $3.99 or a two-pack for 99 cents.
The larger packs are available in three of 7-Eleven's most popular blends: Exclusive Blend, 100% Colombian and the seasonal Pumpkin Spice. The two-packs are available in Exclusive Blend and Pumpkin Spice.
The 50-cent-per-cup cost is well below the average single-serve brew cup price of 65 cents, with some national brew cups costing as much as $1 each, according to 7-Eleven. All varieties of 7-Eleven's single-serve coffee are made from the same 100 percent Arabica beans as the coffee available in 7-Eleven stores.
"Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven," stated Dennis Phelps, vice president, fresh foods and proprietary beverages, 7-Eleven. "Convenience wasn't the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value."
For those who prefer their coffee on the go, 7-Eleven also introduced a new "Stay Hot" cup that keeps coffee hot longer and does not require a sleeve. While the Stay Hot cup looks, feels and performs like foam, it is plastic and recyclable. The cups feature a bright white design and well-known skylines of cities across America.
For a limited time, the extra-large Stay Hot cup will be sold at a value price between the cost of a medium cup and a large cup.
"7-Eleven is the fourth-largest coffee retailer in the U.S., and the only one to offer a trial size two-pack of our single-serve brew cups," Phelps said. "We want people to try this new at-home version of the fresh-brewed coffee served at our stores."