7-Eleven & Snickers Bring Back 'Hungerithm' Holiday Promotion
IRVING, Texas — For the second consecutive year, 7-Eleven Inc. and Snickers are bringing back "Hungerithm" holiday pricing promotion.
"Hungerithm" is a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating 7-Eleven convenience stores in real time across the U.S.
"The holidays can be a stressful time for everyone, and the internet reflects the mood of the season," said Josh Olken, brand director for Snickers. "'Hungerithm' offers a fun way to navigate this time of year with Snickers, offering that moment of satisfaction when you need it most."
Consumers can monitor the mood of the Internet, as well as lock-in the price of a Snickers bar that can be redeemed in the form of a coupon at www.Hungerithm.com.
The "Hungerithm" campaign began Nov. 7 and runs through 11:59 p.m. EST on Dec. 31.
Originally piloted in Australia 7-Eleven, "Hungerithm" was developed by Clemenger BBDO Melbourne under the "You're Not You When You're Hungry" campaign. The algorithm checks social media posts in real time against a list of 3,000-plus commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling, as well as slang and sarcasm. As "hanger" goes up, the coupon value goes up, too, according to the companies.
"Many 7-Eleven customers stop by to treat themselves during a busy day — whether it's after school, taking a break from work or, at this time of year, holiday shopping and activities," said 7-Eleven Confectionary Senior Manager Andrew Lee. "Snickers are a satisfactory treat at any price, but customers should definitely take advantage of ‘Hungerithm's’ sweet discount on their favorite chocolate candy bar."
Snickers is one of Mars Wrigley Confectionery’s best-loved brands.
Irving-based 7-Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America.