Grocers have many ways to bolster creativity when marketing their private brands - from storytelling to working with a celebrities-turned-brand-advocates. Bryn Banuelos, director of marketing, own brands portfolio at Boise, Idaho-based Albertsons Cos., recently shared five tips for successfully marketing private label, detailing each one with examples from her own experience with Albertsons.
For instance, grocers can show customers that creating great meals need not be an expensive or elaborate endeavor. Albertsons Executive Chef Jeff Anderson teamed with Oprah Winfrey's "favorite party pro" Debi Lilly on a satellite media tour in February to share tips for creating the "perfect" Valentine's Day dinner at home using high-quality meat from Albertsons' O Organics and Open Nature brands.
The recommended meals feature either cedar plank beef tenderloin finished with sweet honey rosemary butter or polpette (lightly packed meatballs) with sage butter and angel hair pasta. Lilly showed viewers how to create the right dinner ambiance, including setting the table with pre-arranged floral bouquets and décor items from Albertsons' exclusive Debi Lilly Design brand.
Read the rest of the tips at Progressive Grocer's sister brand Store Brands here.