Author Profile

Rob Roy is the Shopper Insights Lead for small format retail solutions at MillerCoors. He is responsible for the execution of research to inform the strategy and development of shopper marketing initiatives across c-store, drug and dollar. Rob has more than 15 years of research experience, eight of which has been in the beer industry, and has worked on brand and retail solutions. In his free time, he enjoys long walks with his two dogs, Bailey and Felix.

For more information, contact Rob at [email protected].