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Beer Hug, the newest brand family from Goose Island Beer Co.

10/13/2022

Beer Hug, the newest brand family from Goose Island Beer Co. brings a deliciously crushable mix of IPAs to drinkers. Featuring three core hugs - Hazy Beer Hug, Tropical Beer Hug and Neon Beer Hug – with limited edition hugs available in mixed twelvers. 

Beer Hug Award

Convenience Store News is excited to announce that Goose Island Tropical Beer Hug has won a Best New Product award. This double dry-hopped 9.9% Imperial IPA grabs you with a big tropical beer hug – bursting with notes of mango, pineapple, peach, and citrus. Brewed with nugget, citras, mosaic hops, azacca, and strata hops. It’s like a bear hug…but from a beer.

Beer Hug Product Shot

Goose Island Tropical Beer Hug provides drinkers with a big, bold, imperial IPA that typically consumers couldn’t get in c-stores. Last year Imperial IPA grew at 42% and accounts for 42% of total IPAs in 2021.  Goose Island's 19.2oz Tropical Beer Hug cans bring that trend to c-stores to offer more variety for drinkers. 19.2oz cans are gaining popularity in c-stores as the single serve choice for drinkers. Goose Island Tropical Beer Hug brings high ABV and a quality Imperial IPA from a craft brewery to the category.

This item is an alcoholic beverage and is intended for consumers of legal drinking age only.

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