Textures and colors were purposely selected to give the store’s interior an urban feel, but the green and white Fresh to Go palette softens it.
The store’s theme of being a convenient resource for shoppers to buy fresh products on their way to work, to a baseball game or anywhere else is reinforced by signage — a “Fill and Go” sign in the fountain area, “Got to Go?” at the restrooms and “Going Somewhere?” above the exit emphasize the store’s fast pace. “Gotta Cool Off?” above the cold vault invites customers to try the wide range of packaged beverages.
The end result is a modern stop that serves urban residents and visiting travelers equally well.
“You don’t have to be a Cubs fan to enjoy the new Fresh To Go,” said Paragon Solutions.