High-End Brews Drive Increase in Retail Beer SalesNew data shows retail sales rose 2 percent in 2011, with premium domestic and imported beers leading the way. Beverage Giants Diving Into Coconut WaterRetail sales continues to rise, as the new category has roughly doubled its revenue every year since 2005. Shock Top Wheat IPA The newest full-time addition to the Shock Top family, Shock Top Wheat IPA combines the refreshment and smoothness of a wheat beer with the crisp, hoppy bitterness of an India Pale Ale. Weigel's Chocolate Milk Takes Blue Ribbon at Tenn. State Fair The c-store chain was the only entrant to use a base of 2-percent milk rather than whole milk. Dunkin’ Donuts Ranks No. 1 in Coffee Customer Loyalty Chain tops the Brand Keys Customer Loyalty Engagement Index for the sixth year in a row. Heineken Extends Partnership With James Bond Franchise Company will support a global marketing program for "Skyfall," the upcoming 23rd James Bond film. MillerCoors Renews NASCAR Partnerships Coors Light extends tenure as "Official Beer of NASCAR," while Miller Light continues as primary sponsor of Penske Racing's No. 2 Dodge. Increased Ad Dollars, Layoffs Part of PepsiCo's New Growth Strategy Company will invest between $500M and $600M in advertising and marketing this year alone. Circle K Renews XYIENCE's Xenergy as National Brand Energy drink will be available at 4,200 U.S. stores for the second year in a row. Inhalable Caffeine Hits Store Shelves in N.Y., Massachusetts The AeroShot delivers 100 milligrams of caffeine powder, about the same amount as in a cup of coffee. First Previous 308 309 310 311 312 Next Last
