Beverages

Promotions, new flavors and new products pump up the category, which rose 4.8 percent in per-store sales last year.

Company also continues remodeling locations and updates leadership team.

Seven out of 10 people not interested in the category, Mintel reports.

Soothe harried, on-the-go customers with Ambro Relax, a new relaxation beverage by Ambrosia Beverage Group.

7-Eleven Inc. named The Hershey Co. as the recipient of the company's 2009 Retailer Initiative Award at its annual merchandising award dinner and ceremony, marking the second time the iconic confectionery company has won the honor and the first time for any supplier-partner to win twice, the company reported.

Free coffee for customers, dancing and a check presentation round out festivities.

Give overzealous imbibers a solution to bad mornings with Last Shot Drink, a hangover protection and detox beverage being by Last Shot Drink Co.

Contest runs through Aug. 29, drawings are held every two weeks.