Beyonce '7/11' Video Is Boost for C-store Chain

DALLAS — The Slurpee just got a little cooler thanks to superstar Beyoncé.

The singer caused a supersized stir when she posted a picture of herself drinking a Slurpee on the same day she debuted the video for her new song, "7/11."

7-Eleven Inc., the Dallas-based convenience store giant, said it had nothing to do with the publicity. According to the website TMZ, a 7-Eleven Inc. spokesman said the snapshot was Beyoncé's doing and not a marketing move by the retailer.

The spokesman added that Beyoncé chose the frozen beverage "because a Slurpee is the coolest drink on Earth," according to TMZ.

The song, "7/11," is the new track from Beyoncé's new album, "Beyoncé (Platinum Edition)." Despite the song's title, there is no indication that it is in fact an ode to the famous red and green convenience store banner.