BP Injects Humor Into New Fuels Advertising
CHICAGO — BP launched a new advertising campaign featuring two rotating television and digital video spots, complemented by a radio spot in select areas, for its BP gasoline with Invigorate.
The ad campaign, slated to run throughout 2015, features two TV spots “Bachelor” and “Concert,” as well as a radio spot “Driving Stick,” which focus on the stories of travelers who are in the midst of humorous travel situations where their sole focus is getting to their destination.
BP gasoline with Invigorate is the trusted solution on which they rely, according to the ads. The spots close with the phrase, “You have places to go. Let us worry about getting you there.”
“We’re continuing to invest in advertising as a way to attract consumers to fill up at BP gas stations,” said Jo Brecknock, director of brand and communications at BP. “In these ads, we’re telling motorists that, with BP’s quality fuel, they don’t have to worry about getting where they need to go — whether it’s a rock concert or a bachelor party.”
The ad campaigns were developed by advertising agency Ogilvy & Mather and filmed at a BP station in Merritt Island, Fla., late last year.
To view the Bachelor TV spot, click here. To see the Concert ad campaign, click on the video above.
There are more than 7,000 BP gas stations in the United States.