BP Lures Customers to Wild Bean Cafe with NYC Trip

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BP Lures Customers to Wild Bean Cafe with NYC Trip

03/03/2009
LONDON -- BP is offering customers of its Wild Bean Cafes a chance win big with their morning buzz by taking part in a new 'Sip to Win' scratch card campaign, according to a report by marketingmagazine.co.uk.

The campaign, running March 3 to 30, will take place in Wild Bean Cafes within BP forecourts and standalone Wild Bean Cafe stores across the UK.

The competition can be played online or on scratch cards with prizes such as £1,000 cash, a trip to New York and Senseo coffee machines.

The company ran a similar campaign last year which helped increase coffee sales by 21 percent.