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Bud Light "Up For Whatever" Bottle

New packaging is intended to inspire spontaneous fun.

Bud Light, "The Perfect Beer for Whatever Happens," is introducing a new bottle designed to find out just how "Up for Whatever" its fans really are. The new bottle debuts Dec. 15 and each one will feature a different "Up For Whatever" message on its label that is intended to inspire spontaneous fun, no matter where or when it's enjoyed. The initial run will feature more than 47 different messages, with more to come. The new packaging builds off the momentum established by Bud Light's "Epic Night" Super Bowl ad starring actors Arnold Schwarzenegger and Don Cheadle, and continued during the brand's "Whatever, USA" event during the summer and National Football League ads in the fall.

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