Bud Light's "Swear Jar" Wins Emmy

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Bud Light's "Swear Jar" Wins Emmy

ST. LOUIS, Mo. -- The Academy of Television Arts & Sciences awarded Anheuser-Busch’s Bud Light "Swear Jar" viral advertisement the Emmy award for "Outstanding Commercial" during the 60th Creative Arts Emmy Awards held at the NOKIA Theatre L.A. LIVE, the company stated.

"Swear Jar" depicts the events in an office when a swear jar is introduced and workers are told a case of Bud Light will be bought with the proceeds. The ad has been viewed more than 12 million times on the Internet, but has never appeared on television, the brewer stated. To view the advertisement, click the link below:


"We're proud of the work that our lead agency, DDB Chicago, does for us each and every day and it’s an honor to be recognized for our collective achievements," Bob Lachky, executive vice president of global industry and creative development, said in a statement. "We measure our marketing effectiveness by results and given our results, it’s clear our advertising and other marketing programs are working."

The commercial already received several industry accolades, among them a National Gold Award at the 2008 ADDY Awards, a Silver Lion at the 55th Cannes International Advertising Festival and a Silver Clio at the 2008 Clio Awards, according to the company. The spot was created by DDB Chicago and directed by David Shane through Hungry Man.

"Swear Jar" is the first Emmy win for Anheuser-Busch and is the fourth Emmy nomination for the company in the past five years, the company stated. Other nominations include, "Applause" (2005) and "Born a Donkey" (2004).