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Burger King Rebrands Value Menu

MIAMI -- Burger King Worldwide Inc. rebranded its Value Menu to the "King Deals Value Menu." As part of the launch, the fast-food chain added the new, limited-time only Rodeo Sandwiches featuring the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.

The King Deals Value Menu, which now contains more than 20 items, offers a variety of options for breakfast, lunch and dinner with prices starting at $1. The new Rodeo sandwiches are topped with sweet and spicy barbecue sauce and golden onion rings and served on a toasted, sesame seed bun.

"We're launching the new King Deals Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1," said Eric Hirschhorn, chief marketing officer, North America. "We've seen an incredible response from our guests with our $1 menu items, and we want to continue creating great-tasting products that don't sacrifice on taste."

The King Deals Value Menu also includes chicken nuggets, spicy crispy chicken, a double cheeseburger, bacon cheeseburger and crispy chicken wraps. More items will become available throughout 2014.

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