Busch Introduces First New Beer in More Than 15 Years

ST. LOUIS -- The first new Busch beer in 15 years is arriving in stores in select regions of the country.

Busch Signature Copper Lager is also the first copper lager value beer on the market, according to the St. Louis-based brewer. The new brew is now available in 12 states across the Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.

"For Busch drinkers who work hard and want to celebrate an accomplishment, big or small, we created a smooth-tasting copper lager for those moments in life that deserve something slightly more special," said Edison Yu, vice president of value brands at Anheuser-Busch. "Busch Signature is the first and only copper lager in the category and a simple, approachable choice for consumers that seek a more flavorful beer without any of the pretentiousness."

To usher in the new beer, Busch is offering fans a penny for their thoughts. At select establishments across the Midwest, consumers who provide their thoughts on the taste and look of the new brew will receive a penny along with a limited-edition Busch Signature Copper Lager coaster to commemorate Busch's first liquid innovation in nearly two decades. Dates and locations for the Busch Signature Copper Lager sampling events will be announced in the coming weeks.

Busch Signature Copper Lager is available in three pack sizes: 12-pack, 12-ounce bottles; six-pack, 16-ounce cans; and 25-ounce cans. The concept and packaging for Busch Signature Copper Lager -- developed in partnership with LPK Cincinnati -- feature a familiar mountain landscape with a revamped copper color scheme.

Anheuser-Busch beer brands, including Budweiser and Bud Light, combined hold 47.6-percent share of the U.S. beer market. Anheuser-Busch is the U.S. division of Anheuser-Busch InBev.