Mobile Marketing

Sweepstakes lets winner help invent new candy.

Consumer promotion offers free trips to NBA games.

New light beer consistent with company's strategy to expand product offerings.

Beer industry rolls out more distinct products and direct pitches to compete with wine and spirits.

Petroleum marketer to give away $1 million in CITGO Cash Cards by the end of the summer.

On the heels of the successful launch of Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with the introduction of Sugar Free Full Throttle.

First major change in a quarter century.

Commercials support confection's national launch.