Chevron Drives Sales with New Toy Car Debut

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Chevron Drives Sales with New Toy Car Debut

SAN RAMON, Calif. -- Chevron Products Co. yesterday officially released the "Victor E. Van," the newest addition to its Chevron Cars family, customized for Arizona State University (ASU). The Victor E. Van comes in ASU maroon and gold, and features eyes that move, doors that open, side-view mirrors and stickers with the ASU logo.

The van is now available for a suggested retail price of $7.99 at participating Chevron gasoline retail locations, and also can be purchased through the Chevron Toy Cars' Web site at Chevron said it will donate a portion of its net proceeds from the sale of the Victor E. Van to the Boys & Girls Club of the East Valley.

In celebration of the new addition, 10,000 ASU Victor E. Vans were given away at the ASU vs. Colorado home game this past Saturday, where members of the Boys & Girls club also participated in a pre-game tailgate party, the company reported.

With the introduction of the 2007 Victor E. Van model, there are now 57 unique Chevron Cars in the collection, with more than 16 million sold to date. Chevron’s toy cars hit the market in 1996 as part of the World of Cars Campaign, which launched Chevron with Techron. Chevron gasoline with Techron was the first in the U.S. and Canada to be designated as meeting performance criteria set by automakers BMW, General Motors, Honda and Toyota for Top Tier Detergent Gasoline, according to Chevron.

The ads did much more than promote Chevron's improved additive -- they transformed the face of Chevron into a likeable, trustworthy brand and continue to fuel Chevron’s success, the company stated in a news release, adding that the Victor E. Van builds on the success of Techron and continues Chevron's strong tradition of top performance by honoring the hard work and fair play that drives sports.

Chevron Corp., based in San Ramon, Calif., is one of the world's leading energy companies. Chevron Global Marketing supports three world-class brands -- Texaco, Chevron and Caltex -- in regions where Chevron subsidiaries operate.