Chevron Signs On for inOvationTV

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Chevron Signs On for inOvationTV

03/28/2012

SAN RAMON, Calif. -- Chevron Corp. selected inOvationTV to provide video content at its fuel pumps.

Developed by Gas Station TV and Wayne, a GE Energy business, inOvationTV is now available for use at Chevron- and Texaco-branded convenience stores and gas stations, the companies announced. inOvation TV delivers at-pump programming such as ESPN, Bloomberg, AccuWeather and HLN's "Showbiz Tonight."

It is available as a retrofit to existing Wayne Ovation fuel dispensers, or can be included at no charge with new Ovation dispensers.

"Gas Station TV has been an approved forecourt media vendor for Chevron's Video at the Pump program for the last five years," said David Leider, CEO of Gas Station TV. "We are pleased that Chevron has approved the inOvationTV platform for Video at the Pump. We are happy to bring our great content experience and Wayne's technology expertise to help Chevron- and Texaco-branded retailers enhance the fueling experience of their customers and also help drive incremental fuel and c-store sales."

inOvationTV launched in September. Once fully deployed, monthly viewership is expected to reach 70 million consumers.